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Wholesum seeks to reinvigorate the organic pepper category this spring with a new pepper called Dolci Belles.

“Everyone is time-starved; so to have something that’s washed, prepped and ready to cook is the key driver,” Mark Munger, Ocean Mist senior director of marketing, says of value-added produce’s significant growth.

Some shoppers consider larger sizes to be a value proposition, while others are trading down to smaller sizes. No matter the pack size, grower-shippers say sustainability is always top of mind.

Mucci Farms has announced the passing of Dan Branson, senior director of business and product development for the Kingsville, Ontario-based greenhouse grower.

Some Florida spring produce items are getting off to a slower start than usual, but grower-shippers expect volume to pick up quickly and say quality should be top notch.

Lee E. Cole, a former president and CEO, is returning to lead the company effective immediately. He succeeds Brian W. Kocher, who has stepped down from the role.

The eighth annual Viva Fresh Open, presented by BEBO Distributing Inc. and H-E-B, is set to tee off March 30 during the Viva Fresh Expo at the Gaylord Texan Resort in Grapevine, Texas, March 30-April 1.

The global fresh produce provider is hosting Dole Fruit and Veg Tournament Brackets, a competition between produce-rich recipes inspired by the NCAA Men’s Division I Basketball Tournament.

The brand is on the scene at SXSW, where it’s bringing its digital House of Goodness to life with a pop-up, where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.