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DJ Ellsworth joins the sales team at the Madera, Calif.-based tree nut grower and shipper.

Former FreshDirect CEO and co-founder David McInerney joins the specialty foods distributor as its new president. TJ Murphy will continue as CEO, focusing on future initiatives with McInerney.

CPMA’s Board of Directors represent organizations active within the produce industry in Canada.

There are five producer-member seats and alternatives available for two-year terms beginning Aug. 1.

Known for Sugar Kiss, Honey Kiss and Summer Kiss, the specialty melon brand will be available through Legend Produce.

The companies hope their partnership and a high-tech twist on sterile insect technique strategies will pave the way for the future for berry growers.

Marketers say retailers should consider cross-promoting the versatile citrus to build demand during peak season.

Momentum built up by Easter promotions may well carry through to the next festive strawberry occasion, Mother’s Day.

The Yakima, Wash.-based company suggests retailers start early and make shifts to attract different consumer age groups.

The company calls the decision a substantiation of its claims of ethical, lawful strawberry breeding.