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Following a record-breaking 2024 holiday sales season, the Yuma, Ariz.-based company says it anticipates additional growth in 2025 and continued expansion of the medjool date category.

The full impact of tariffs remains uncertain, raising more questions than answers as the industry navigates ongoing challenges and policy shifts, says Erin Mittelstaedt, CEO for The FruitGuys.

Take a look at what drives these producers and the strategic vision for the future that guides their growth as well as the growth of the industry.

From IFPA to the CEA Alliance to the NPC, the fresh produce industry is eager to collaborate with Brooke Rollins.

Along with supporting the induction of Florida grower Raymon J. Land Sr., the company will also showcase two of its firm-flesh watermelon varieties.

The Lay’s Super Bowl commercial was inspired by a real potato farmer and his family. Jeremie Pavelski says he was touched by the commercial and proud of how it showcased the work of farmers across the U.S.

The California Department of Food and Agriculture added more of the Mission Viejo area to the state’s huanglongbing quarantine.

These customized levies, expected to be finalized by April, are designed to rebalance trade relationships and target unfair practices, including subsidies, regulations, and exchange rate manipulation.