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The power of produce merchandising is one of those things that’s easier to show than to tell, which is why we love to feature display photos that managers and merchandisers submit for our Produce Artist Award Series.

If there’s one thing 2020 has shown us, it’s that expectations can be upended in a second when the unpredictable happens.

AFM’s Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.

Del Monte Fresh Produce N.A. inc. is updating fruit stickers, offering giveaways and highlighting sustainability as part of its holiday campaign.

Produce managers wear a lot of hats. They are, in essence, merchandisers, inventory control specialists, shrink monitors, clerk trainers and mentors.

Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

Produce managers attain their skills over many years, learning everything from the difference between regular and flat leaf parsley to which mango variety tends to be the most popular and flavorful.

Though COVID-19 has taken away the opportunities for in-person sampling and other strategies, retailers have plenty of apple promotion options, marketers say.

Apple marketers view the Cosmic Crisp as a particularly bright star in a growing constellation of new apple varieties.

Not surprisingly, many marketers said the lack of in-person engagement has been the biggest drawback of the COVID-19 pandemic.