Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
Desmond O’Rourke has penned a 277-page memoir.
Apple King is touting success with TrueAI optical grading technology that can detect defects that had previously gone unnoticed.
The group is launching a series of Snack Responsibly-themed ads through social media platforms.
Sales on SnapDragon this year were up 70% by Oct. 31 compared to last year, says owner and operator Alisha Albinder Camac.
The Washington apple crop is surprisingly short this year, but Chuck Sinks says retailers still have solid promotional opportunities.
The combination of the shorter crop nationwide and Michigan’s large crop provides the state’s growers with many opportunities, said Diane Smith, executive director of the Michigan Apple Committee.
A challenging apple marketing season has meant more focus on assuring supplies and preventing gaps in fresh apple availability in 2023, says Don Roper, vice president of sales and marketing for Honeybear Marketing LLC.
The average price per count carton for all U.S. conventional apples was up 16% from the same time last year and up 22% from the same time two years ago.
Fresh apple holdings on Jan. 1 totaled 84.2 million bushels, 4.1% less than the inventories reported last January, according to statistics from the U.S. Apple Association.
In a year when many Washington apple varieties saw reduced output, the Cosmic Crisp apple has given buyers bigger volume and promising potential, marketers say.
Is inflation creating changes in consumer behavior toward apple purchases?
Despite the leaner crop of apples in Washington, Envy and Jazz variety apples should be good for promotion in the next few months, says Roger Aguirre, director of apples and pears for Oppy.
The miniature apple for on-the-go-snacking will be featured on Sky’s social media channels, including Instagram and TikTok, throughout 2023.
Multi-variety ads can boost the momentum of bulk Pink Lady apple promotions around Valentine’s Day, says Brianna Shales, marketing director for Stemilt Growers, Wenatchee, Wash.
The experienced attorney has joined the northwest fruit grower-shipper in a newly created role.
The Wenatchee, Wash.-based company is expanding the year-round availability of its high-flavor organic apple varieties, and that investment is paying off, company officials say.
The Leamington, Ontario-based company has increased its owned acreage with a 40-acre expansion that will bring organic tomatoes and cucumbers to market in early spring, increasing growing area at the facility to 115 acres.
Yakima, Wash.-based Superfresh Growers is entering its second year of growing and selling Evercrisp apples, said Catherine Gipe-Stewart, director of marketing.
Wenatchee, Wash.-based Stemilt Growers LLC launched a new sustainable package called the EZ Band last fall, and it recently launched an organic Cosmic Crisp version, said Brianna Shales, marketing director.
The U.S. Apple Association fellowship program focuses on providing professional and leadership development, one-on-one mentoring, hands-on advocacy and community engagement in the apple industry.
The company says that Ambrosia sales increased nearly 300% from the previous year, which was the highest percent change of any apple in the top 10, citing Nielsen 13-week scan data ending Dec. 31, 2022.
VentureFruit, a T&G Global company, has unveiled what it says is the world’s first specifically bred hot climate-tolerant apple variety.
U.S. fresh apple holdings on Feb. 1 totaled 71.9 million (42-pound) cartons, 7.3% less than the same time a year ago.
Washington state-based CMI Orchards and New Columbia Fruit Packers will transition current CEO Mike Wade to chairman as Reasor moves into the leadership role.
A review of Nielsen sales data released by Proprietary Variety Management shows Cosmic Crisp sales vaulting the variety into the top 10 bestselling U.S. varieties for the first time.
The Virginia-based association has promoted Liwanag to represent USApple on topics like pesticides, climate, water and energy.
Proprietary Variety Management, Yakima, Wash., has reached an agreement with Fresh Forward to become the exclusive U.S. propagation and commercialization manager for the apple branded as Magic Star.
With optimism abound in orchards, the association is also highlighting its school initiatives and plans to aid retailers.
The transaction increases BelleHarvest’s overall growing and storage capacity by 20%, according to the company.
Wenatchee, Wash.-based CMI Orchards has unveiled its newest American Dream CatStats.