Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
The Peruvian Avocado Commission recognized the industry pioneers for their decades of visionary leadership and instrumental roles in establishing Peru as a premier global avocado supplier.
With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance.
Industry experts emphasize that winning Cinco de Mayo 2026 requires a complete-solution approach, leveraging high-impact cross-merchandising, perfect ripeness and a strategic two-week promotional window.
While just last year the Hass Avocado Board achieved a history-making market milestone, Gwen Jackimek isn’t looking back as she steps into this leadership role ready to drive future growth.
Rachael Kimball Laenen, a fourth-generation avocado farmer and the first female board chair for the California Avocado Commission, shares her vision for building a strong future for the next generation.
With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience.
The latest challenge facing California’s avocado industry is an aggressive, invasive pest that feeds on the underside of avocado leaves, causing yellow spots that turn brown and necrotic, ultimately threatening yields.
To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers.
HAB’s nomination period runs through March 27, with eligible hass avocado producers and importers invited to help shape its focus and collaborate with stakeholders across the supply chain to address industry challenges.
By leveraging these merchandising tools to highlight specific health benefits of apples, avocados, mangoes and blueberries, retailers can transform the produce aisle into a destination for both physical and psychological resilience.
Splane and the commission announced annual projections of 330 million pounds of California avocados and a ready-to-go consumer marketing program for the spring.
The Hass Avocado Board and Farm Journal, The Packer’s parent company, are launching a first-of-its-kind international event that seeks to gather every segment of the U.S. avocado supply chain with the aim of driving continued growth.
Naturipe Farms has become one of the first avocado packing houses in Mexico to earn the Pro-Forest certification, using satellite mapping to verify deforestation-free production and meet the growing demand for transparent, sustainably sourced produce from major retailers.
The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment.
The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions.
She will be the first woman to chair the commission, which will support the CA Grown program’s initiative promoting the role of women in agriculture.
“We’re seeing the next generations, the millennials and Gen Z, looking for that authentic flavor and they’re unwilling to compromise on lesser ingredients in their products,” says Insignia International CEO Jason Parasco.
Current CEO Steve Barnard will become executive chairman of the board, and president and COO John Pawlowski will become CEO, effective April 2026.
The company’s president explains how its farming practices have led to record productivity, larger fruit size and environmental responsibility, dispelling the myth that sustainability is too costly for growers.
Ongoing labor and water challenges exist in the region, but recent rains have helped the condition of crops.
The board says the milestone reflects unprecedented demand and industry collaboration.
Mission Produce says strong volumes can help retailers and foodservice operators meet increased demand for avocados during the holidays.
The retail veteran has a strong reputation for developing results-driven programs that strengthen category growth, CAB says.
In collaboration with the American Diabetes Association, the song will inspire healthier lifestyles and raise awareness for diabetes, one of the top health challenges affecting U.S. Hispanics.
Current president and CEO Lee E. Cole will retire Dec. 8 and be succeeded by board member B. John Lindeman.
As U.S. demand for avocados continues to climb, leading suppliers from Mexico are responding with expanded marketing and strategies to ensure consistent supply and quality year-round.
CAB recently held voting for its nine-member board, with the addition of one new face, three existing members changing roles and the return of five others.
This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables.
Debbie Willmann has been with the company for the massive growth of the avocado industry and played numerous roles in leadership.
The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth.