Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
The Avocado Conference 2026
Hilton San Diego Bayfront Hotel
November 18 - 20, 2026
The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions.
She will be the first woman to chair the commission, which will support the CA Grown program’s initiative promoting the role of women in agriculture.
“We’re seeing the next generations, the millennials and Gen Z, looking for that authentic flavor and they’re unwilling to compromise on lesser ingredients in their products,” says Insignia International CEO Jason Parasco.
Current CEO Steve Barnard will become executive chairman of the board, and president and COO John Pawlowski will become CEO, effective April 2026.
The company’s president explains how its farming practices have led to record productivity, larger fruit size and environmental responsibility, dispelling the myth that sustainability is too costly for growers.
Ongoing labor and water challenges exist in the region, but recent rains have helped the condition of crops.
The board says the milestone reflects unprecedented demand and industry collaboration.
Mission Produce says strong volumes can help retailers and foodservice operators meet increased demand for avocados during the holidays.
The retail veteran has a strong reputation for developing results-driven programs that strengthen category growth, CAB says.
In collaboration with the American Diabetes Association, the song will inspire healthier lifestyles and raise awareness for diabetes, one of the top health challenges affecting U.S. Hispanics.
Current president and CEO Lee E. Cole will retire Dec. 8 and be succeeded by board member B. John Lindeman.
As U.S. demand for avocados continues to climb, leading suppliers from Mexico are responding with expanded marketing and strategies to ensure consistent supply and quality year-round.
CAB recently held voting for its nine-member board, with the addition of one new face, three existing members changing roles and the return of five others.
This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables.
Debbie Willmann has been with the company for the massive growth of the avocado industry and played numerous roles in leadership.
The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth.
This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Florida’s favorable business conditions have continued to attract companies like the Oxnard, Calif.-based Mission Produce, which recently expanded its operations and distribution to Miami.
Beginning in January 2026, Mexican avocados will need to be certified deforestation-free to be exported out of the country.
The company says the move unlocks its ability to meet the strong demand for high-quality ripe avocados and mangoes in Florida with improved quality and efficiency.
Xavier Equihua, president of the Peruvian Avocado Commission, attributes the increase to an “on year” in the Peruvian avocado industry and to a movement toward diversification among U.S. buyers as they source their avocados.
The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers.
Produce distributors are hoping the market’s progress carries into fall.
Retailers and customers are preparing for rising prices, supply disruptions and potentially less variety.
AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football.
High production numbers were prompted by favorable weather conditions, an improved fruit set and adoption of new agricultural technologies and management practices.
The anticipated surge in shopper traffic provide a prime time to align retail promotions.
Exports to the U.S. in 2025 are currently projected to double from 80 million pounds last year.
Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says.