Avocado Industry News
The latest avocado industry news, including expert insights on global market trends, crop production, supply chain developments, and retail strategies.
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This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Florida’s favorable business conditions have continued to attract companies like the Oxnard, Calif.-based Mission Produce, which recently expanded its operations and distribution to Miami.
Beginning in January 2026, Mexican avocados will need to be certified deforestation-free to be exported out of the country.
The company says the move unlocks its ability to meet the strong demand for high-quality ripe avocados and mangoes in Florida with improved quality and efficiency.
Xavier Equihua, president of the Peruvian Avocado Commission, attributes the increase to an “on year” in the Peruvian avocado industry and to a movement toward diversification among U.S. buyers as they source their avocados.
The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers.
Produce distributors are hoping the market’s progress carries into fall.
Retailers and customers are preparing for rising prices, supply disruptions and potentially less variety.
AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football.
High production numbers were prompted by favorable weather conditions, an improved fruit set and adoption of new agricultural technologies and management practices.
The anticipated surge in shopper traffic provide a prime time to align retail promotions.
Exports to the U.S. in 2025 are currently projected to double from 80 million pounds last year.
Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says.
The company says its summer citrus lineup is well-positioned to meet school snacking needs across the country.
The company says it will highlight the value its custom avocado and mango ripening programs bring to the foodservice at the International Fresh Produce Association conference.
The commission says the reorg strengthens the department’s ability to serve farmers and safeguard the nation’s food supply.
The launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence, says the Colombia Avocado Board.
Calavo Growers launched its new large PLU stickers for its “Super Jumbo” avocados at the beginning of July.
Sam’s Club is the first U.S. retailer to offer the guacamole crafted by these third-generation avocado farmers.
The produce processor and distributor said its board of directors will review a non-binding offer to acquire the outstanding shares of the company.
CAC’s marketing campaign, which includes consumer advertising, social media, public relations and influencer activities, is running at full speed this spring, with advertising impressions through April alone exceeding 31 million.
The multiweek promotion includes display contest, POS tools and in-store engagement across 200 stores.
At the multigenerational, family-owned Camlam Farms in Camarillo, Calif., the focus is on making sustainable business decisions with the goal of keeping the ranch for next generations.
The Hass Avocado Board’s ‘2024 Year in Review’ report highlights trends worth watching and optimism about future production.
Ken Melban has held multiple leadership roles since joining the organization in 2011.
AFP launched its 2025 season during Memorial Day weekend with a heart-healthy meal celebrating the Navy during New York Fleet Week.
Florida avocados are gaining momentum as growers emphasize local freshness, enhanced flavor profile and expanded retail opportunities.
Initiative with Food & Culinary Professionals aims to drive demand through new recipes and nutritional education.
The plan seeks to organize existing sustainability efforts, expand them, establish measurable goals and make the Mexican avocado industry more sustainable in water, biodiversity, climate and deforestation.