Floral
The International Fresh Produce Association says The Floral Conference in Miami will offer an interactive experience into the future of floral and how participants can leverage research to drive change and prosperity.
When Kathleen Marvel took a job as supermarket florist, she didn’t expect her creations would be seen on TV by millions worldwide.
Available exclusively at Kroger stores beginning Sept. 4, Vanderpump Blooms x Bloom Haus is curated with Lisa Vanderpump’s signature style.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.
The Produce Marketing Association will mark its one-year anniversary of its weekly Virtual Town Hall series with a special South by Southwest edition on March 24 at noon Eastern.
International Fresh Produce Association Co-CEOs Cathy Burns and Tom Stenzel were joined by industry leaders to share updates about the new produce and floral association.
The wait is nearly over. The inaugural International Fresh Produce Association Global Produce and Floral Show is set to take place Oct. 27-29 in Orlando, Fla., and the industry is energized to engage.
The Packer recently connected with retailers planning to attend the much-anticipated IFPA show to learn what they hope to gain from the Orlando event.
Good planning and helping hands from the produce department — and other store areas — are needed to prepare floral products in a tight time window ahead of the holiday, says columnist Armand Lobato.
“The goal of the expansion and unification was to simplify Castellini’s entire supply chain for the benefit of its cus-tomers and the company’s future,” said Thomas Federl, communications director.
Deborah Zoellick, who has almost two decades of floral expertise, succeeds longtime IFPA staffer Becky Roberts, who retires in March 2023.
The International Fresh Produce Association aims to help drive everyday floral sales by focusing on tools and resources for non-holiday sales at The Floral Conference – Anaheim, Calif., Feb. 27, 2024.
The logistics provider says its enhanced consolidation program and end-to-end temperature-controlled transportation services help manage increased demand.