The campaign name, Taylor to Your Tastes, introduces more shoppers to Taylor Farms Chopped Salad Kits and invites consumers to tailor meals to whatever their families’ tastes may be.
As long as there have been produce departments, there has been value-added produce, Bruce Peterson says. But the sophistication and breadth of value-added produce sales has never been bigger.
The power of value-added produce sales speaks for itself.For value-added items, the dollar share of total produce sales rated 9.8% in 2019, according to the Food Industry Association’s (FMI) Power of Produce report.
To accommodate consumers who crave convenience, several salad and veggie snack tray suppliers are taking the extra step of including a pouch, packet or cup of dip or dressing with their products.
