Produce Marketing
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.
Since graduating from college in 2014, Chelsea Consalo not only found her footing in her family business, she’s running at the front of the pack of young professionals in the fresh produce industry.
From a great crop of large fruit to promotions during the summer Olympics and a focus on organics, the Peruvian Avocado Commission is gearing up for a busy Avocados from Peru season.
U.S. organic sales in 2020 jumped 12.4%, reaching $61.9 billion, according to a new survey from the Organic Trade Association.
Doing the work of sustainability is one thing, and telling the story is another.
Environmentally focused sustainability efforts continue to evolve for produce operators, as reduction in plastics and recyclability in packaging have grown in importance over the past five years.
How the food dollar ultimately splits out between foodservice and retail remains to be seen, but right now both channels are experiencing growth.
There are more and more solution providers that can help produce operators measure their carbon footprint and offer other value-added services relating to climate change.
Bard Valley Natural Delights® partnered with California Walnuts and Registered Dietitian Frances Largeman-Roth to encourage people to “snack smarter” this summer.
Exports play a role in the marketing plans of many citrus grower-shippers, but that role can vary from company to company and season to season.
The COVID-19 pandemic has challenged produce grower-shippers throughout the U.S., but a silver lining for the citrus industry is consumers’ perception of citrus as immunity boosters.
The Blend, a mushroom promotion success, now goes to Food Network.
Avocados and mangoes are a couple of the top produce items for Cinco de Mayo, and suppliers expect demand to be strong despite different consumer patterns than previous years.
The U.S. Department of Agriculture (USDA) today announced that producers of south Florida avocados voted to continue their marketing order program.
Episode 44 of Tip of the Iceberg Podcast features an interview with Chelsea Consalo, vice president of produce operations for Consalo Family Farms.
2020 was a record year for mangoes, with a double-digit lift in volume velocity, at 12%, according to the National Mango Board. And whole-mango dollar velocity was up 19% year over year.
Comparisons with the pandemic year of 2020 are difficult to make, but most organic marketers see continuing momentum for organics in 2021 after COVID-19 set new records for retail sales.
Per capita consumption of lemons and limes continues to grow, U.S. Department of Agriculture numbers show.
Creating content that provides practical solutions for parents continues to be a focus for produce brands looking to reach families.
It has been a good year at retail for lemons and limes, and Limoneira has been in prime position to fulfill demand.
With consumer expectations rising, packaging continues to evolve for organic produce marketers.
Jennie Coleman, president and owner of Quebec-based Equifruit, believed in Fairtrade bananas before almost anyone else did.
Consumers have been eagerly awaiting the 2021 crop of Michigan asparagus and will now be rewarded with the seasonal favorite now at their local stores.
Strong demand for potatoes and potato products and tight domestic supplies continues to drive increases in imports for the current (July – June) marketing year.
Shuman Farms will be shipping Vidalia sweet onions from southeast Georgia through late August and early September.
The June 4 release of the Netflix movie “Breaking Boundaries” certainly makes for depressing viewing, even though there is an attempt in the second half of the documentary to create hope that not all is lost.
2007 was the first year that the expression “carbon footprint” was mentioned in the pages of The Packer.
Are you frustrated with the numerous sustainability audits that your company is required to pay for and complete? If so, you are not alone.