Produce Marketing
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.
The strategic partnership with DreamWorks Animation to cross-promote the animated franchise will help encourage kids to eat more fruits and vegetables, says Fresh Del Monte.
Carter, a 25-year veteran in the potato industry and CEO and co-owner of Bushmans’ Inc., has contributed his expertise to the Potatoes USA board of directors for a decade.
The New Jersey Department of Agriculture plans to help growers from the Garden State by promoting its Jersey Fresh program through a diverse media mix this season.
California-based Sun World International is seeking to transform the table grape category through its global marketing campaign for the Autumncrisp green seedless table grape brand.
The commission says the new direction is “focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.
Philadelphia-based Salix Fruits said its newest office in Singapore will help the company grow its presence in Asia.
The largest event in the country dedicated to fresh fruits and vegetables, held this year in Vancouver at the end of April, will co-locate with the International Sustainability Summit.
As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers.
Earthbound Farm says the website features improved navigation and functionality, product filters and a “Where to buy” feature.
The revamped look is part of the company’s rebranding efforts, which celebrates its 100-year anniversary.
The Terrault family, a leader in greenhouse production in Quebec for more than three decades, has introduced a new brand identity as Cultures Gen V Inc., unifying all its brands under the new Gen V banner.
The medjool date grower has focused on consumer education in recent months to amplify its presence in Canadian markets.
Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option.
Little Leaf Farms, a Devens, Mass.-based indoor grower, said the new salad kit celebrates corporate office workers’ love of salads for lunch by offering a “five-star dining event.”
AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers.
We better pay attention to Gen Z if we want our companies to survive and thrive — and the general public to eat more fresh produce.
Massachusetts-based brand Morning Kiss Organic plans to showcase new sustainable packaging and private-label products and promotions at the Organic Produce Show in July 2023.
Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed.
The California-based fresh citrus cooperative is kicking off its new sales strategy and streaming commercial at the upcoming International Fresh Produce Association Global Produce & Floral Show.
Along with bright green skin and a quirky personality, Bob for Apples from New York is the anchor for NYAA News, a virtual news station for apple lovers everywhere.
The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.
The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales.
Do you know someone who is advancing the Canadian produce industry, creating change and giving a voice to the underrepresented in fresh produce? The Packer wants to hear from you. Deadline for nominations is March 18.
Anxiety and stress associated with marketing decisions can be managed, but you must take an active approach.
The National Mango Board recognizes retailers who go above and beyond to support the mango industry.
As a top-five fruit, shopkeepers should take great care when creating an orange offer.
What if everybody made sure every single meal they ate contained a bright color — naturally? That’s the idea behind the theme, “Every Time You Eat, Have A Plant,” for the annual National Fruits and Veggies Month.
The initiative received the Marketing Excellence Award for its messaging ‘takeover’ at Windsor International Airport touting the benefits of Ontario-grown greenhouse produce.
Chiquita said it plans to unveil a new sustainability report and highlight its “Small Change, Big Difference” campaign at Madrid Fruit Attraction 2024.