Fresh Del Monte and 'Kung Fu Panda' kick off new collaboration
Florida-based Fresh Del Monte is launching a creative collaboration with “Kung Fu Panda: The Dragon Knight" encouraging kids to eat more fruits and veggies.
The animated series, now streaming on Netflix, was created by DreamWorks Animation and follows the success of the Fresh Del Monte and DreamWorks series “Jurassic World: Camp Cretaceous” global promotion in 2021, according to a news release.
“We are excited to once again to partner with DreamWorks Animation to cross promote the prestigious Kung Fu Panda franchise this spring,” Pablo Rivero, vice president of marketing in North America for Fresh Del Monte, said in the release.
Related news: Fresh Del Monte Produce Inc. reports sales gain for fourth quarter
“At Fresh Del Monte, we seek strategic brand partnerships like with the Kung Fu Panda franchise to help encourage kids to eat more fruits and vegetables. We look forward to another successful partnership and getting more fruits and vegetables in kids’ hands across the United States and Canada,” Rivero said in the release.
Through this franchise collaboration, Fresh Del Monte will add playful character graphics to select product packaging, available to consumers nationwide throughout March and April.
Consumers will also can enter a sweepstakes for an experience at Universal Studios Hollywood in Los Angeles and check out a Kung Fu Panda-themed ride. Shoppers can enter by scanning QR codes found on produce tags and stickers or visiting FreshDelMonteFun.com to play a trivia game.
Participating Fresh Del Monte produce items include:
- Del Monte Gold pineapple.
- Honeyglow pineapple.
- Del Monte bananas.
Fresh Del Monte
