Strawberries

Why is it that we so closely associate Valentine’s Day with strawberries? I mean, sure, the fruit is sweet. It’s beautiful. It’s red. It’s more or less heart-shaped.
Watsonville, Calif.-based berry grower anticipates an ample strawberry crop from California’s central coast this October.
Plenty Unlimited Inc., the city of Richmond, VA and Driscoll’s team up to deliver vertically farmed strawberries in vertical farming campus behemoth in late 2023.
The Salinas, Calif.-based berry producer says the expansion will mean increased availability of Naturipe’s strawberries for retailers in the region, as well as strawberries making it to shelves closer to their harvest.
The Oxnard, Calif.-based company says it has reevaluated its programs and refocused its priorities in an effort to become a “leading sustainable supplier.”
As weather woes continue to challenge field berry supplies, greenhouse producer Nature Fresh Farms has launched new greenhouse-grown, organic strawberries.
Strawberry grower-shippers say buyers can expect plenty of good-quality strawberries from California through summer and into fall despite an inauspicious start to the season.
Flexing its branded produce power, Driscoll’s has secured a spot among the top 10 retail grocery brands based on data from Circana Integrated Fresh Market Advantage, Food, for the 52 weeks ending May 21, 2023.
The Organic Fresh Trends 2023 survey showed that 16% of consumers said they purchased organic blackberries exclusively, 15% purchased organic strawberries exclusively, and 14% purchased organic blueberries exclusively.
Soren Bjorn has been appointed as the next CEO of Driscoll’s, bringing with him 17 years leading programs and initiatives at the California-based global berry marketer.
Strawberries and Valentine’s Day go together, and Southern California strawberry grower-shippers say there should be plenty of the heart-shaped fruit on hand for the most romantic day of the year.
California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition.
“For the farms that were flooded, this catastrophe hit at the worst possible time. Farmers had borrowed money to prepare the fields and were weeks away from beginning to harvest,” said CSC’s Rick Tomlinson.
Mighty Reds joins Naturipe Farms’ proprietary big blueberries, Mighty Blues, in the company’s line of extra-large berries.
Fourth-generation, family-owned greenhouse grower Mastronardi Produce is set to launch its new United States-grown Sunset Wow Organic strawberries at the IFPA Global Produce & Floral Show in Anaheim, Calif., Oct. 19-21.
The Packer caught up with Gem-Pack Berries on camera at IFPA’s Global Produce and Floral Show to learn more about the company’s strong growth and family-focused approach.
The vertical indoor strawberry grower says the funds are expected to accelerate growth. The brand plans to open a solar-powered facility, expand distribution to new markets and continue to invest in advanced robotics.
Building on its One Family video series, the company will release a new mini-series focusing on its growing communities and the company’s values around sustainability.
The health halo for berries continues to shine brightly.
The California Strawberry Commission convened its annual legislative reception, fostering dialogue between growers and legislators.
Naturipe Farms will offer conventional and organic options of strawberries, blueberries, blackberries and raspberries this spring and summer, says Ashley Finster.
Berries are rising to the occasion, according to a recent USDA Specialty Crop Retail Report.
Berries are a hit with all demographics, but The Packer’s Fresh Trends 2024 data reveals where strawberries, blueberries, raspberries, and blackberries shine.
More varieties of strawberries are slowly joining leafy greens in the indoor, vertically grown scene, becoming available at commercial scale.
The USDA reports that the gains in retail per capita consumption for berries have been very strong compared with many other fresh fruits.
After a tough growing season characterized by rain, snow and unusually low winter temperatures, some project a promising year for summer fruit.
Fusarium wilt is one of the most common reasons for crop loss and death, yet 55% to 59% of cultivars planted in the state since 2014 have not been resistant, according to research from University of California, Davis.
Bayer has announced the expansion of its fruits and vegetables business to strawberries.
In the heart of California’s vibrant strawberry-growing regions, anticipation is high for the 2024 season with industry insiders upbeat about crop quality and volume.
Consumer demand for California strawberries is running high this season, said Jeff Cardinale, director of communications for the Watsonville-based California Strawberry Commission.
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