Value-Added

Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

The Salinas, Calif.-based producer is adding a bite-sized celery, cut into 1.5-inch pieces, to its fresh vegetable offerings this fall.

The global avocado industry provider based in Santa Paula, Calif., says it is exploring the sale of its fresh-cut division — formerly RFG — to F&S Fresh Foods.

Four new kits — Smash Burger, Apple Harvest, Cool Melon and Strawberry Poppyseed kits — are the direct result of expanded research into the latest taste trends, the company says.

The company has added hot honey flavor to its microwave-ready kits and added garlic and parmesan to its grill or oven-ready kit.