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Twenty-five percent of Fresh Trends 2020 respondents* reported buying dates in the past 12 months.
Date growers in California’s Coachella Valley had a wild ride this spring.
Another good year should be on tap for the date industry following the 2019-20 season that was marked by a significant sales uptick resulting at least in part from COVID-19.
The Fresh Energy brand from Bakersfield, Calif.-based Atlas Produce and Distribution Inc. now offers an organic option for all of its varieties, said sales representative Luke Fountain.
As consumers — from millennials to baby boomers — adopt new healthy eating goals, sales of dates, prunes and dried fruit are gathering momentum.