California has seen a significant increase in its strawberry exports to Mexico in recent years. To learn the latest, The Packer connected with the commission’s Chris Christian at Aneberries 2025.

At the recent Aneberries trade fair, members of the global berry industry said they’re reading the Trump administration’s tariff tea leaves and watching trade deals closely.

This memorandum of understanding will improve proactive, science-based food safety standards for the organization that represents fresh produce growers in California, Arizona, Colorado and New Mexico.

Produce industry veteran Ed Beckman joins the FreshXperts team to help lead the relaunch with its founder, Anthony Totta.

While at the IFPA Foodservice Conference, the California grower says it will showcase its year-round supply of fresh berries.

The annual shift to international suppliers has been smooth this year and ensures retailers have a constant supply of the popular apple, Oppy says.