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Last season, Melissa’s melon sales experienced a 73% sales lift, fueled by increased shopper demand for varietals that go beyond the basics, the company says.
The company’s CEO says the acquisition helps specialty crop growers better manage operations through data.
Driscoll’s is appealing a U.S. District Court ruling in favor of California Berry Cultivars, stemming from litigation over intellectual property.
Jeff Fulton joins the company after a three-decade-long career at Dole Vegetable Co.
Ken Melban has held multiple leadership roles since joining the organization in 2011.
The new cherry tomatoes are sweeter than past varieties, the result of three years of testing and evaluation.