Little Leaf Farms has partnered with influencer The Fitness Marshall to call on consumers to show off their best “salad shake” for a chance to win $10,000.

The total U.S. volume of oranges was projected at 60.3 million boxes, according to the USDA’s National Agricultural Statistics Service January forecast.

Registration will open Feb. 3 for the event, which promotes Texas’ role in the fresh fruit and vegetable industry.

The Nature’s Partner consumer pack clamshells are available in select club stores and grocery retailers in the western U.S.

Establishing rules, levying accountability and treating everyone fairly are keys to a well-run operation, says columnist Armand Lobato.

Quality is excellent this season for most of its commodities, though sizing for oranges and lemons will be a bit smaller than last year, the company’s president said.