The commission says the new direction is “focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.

U.S. organic fresh produce imports experienced roughly 400% growth for selected commodities from 2012-13 to 2022-23.

The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.

The Center for Produce Safety shares insight from its Research Symposium this year, where food safety stakeholders gathered with researchers to discuss how to apply their findings.

A recently published white paper has outlined the economic impact, environmental stewardship, research and community investments by strawberry growers across California.

From new products and packaging to new marketing campaigns and recent acquisitions, many companies embraced IFPA’s Global Produce and Floral Show as an opportunity to introduce the latest and greatest in the fresh space.