Ocean Mist Farms, Castroville, Calif., has five new products in its Season & Steam line.
The new products are backed by a recent Nielsen Concept Test in which more than half of the consumers surveyed said they would “definitely” or “probably” buy Season & Steam products over other fresh and frozen vegetable products, according to a news release.
The five new items include vegetables that are among the top-10 value-added vegetables posting growth in the in the past year, according to Nielsen’s Answers on Demand report released in July.
The new Season & Steam line items are:
- Broccoli Florets;
- Floret Medley, with broccoli and cauliflower florets;
- Vegetable Medley, with broccoli and cauliflower florets and baby-cut carrots;
- Cauliflower Florets; and
- Cauliflower Rice.
The packages are resealable to allow for seasoning before cooking the vegetables.
“We’ve found shoppers want Season & Steam because the technology uniquely allows them to add their own seasoning and reseal the microwavable bag prior to cooking,” Diana McClean, senior director of marketing, said in the release. “We are excited to extend the line and include more options for our shoppers to add convenience and a personal touch to their meals.”
The Season & Steam line additions start shipping Nov. 1.
According the release, the United Fresh Produce Association’s first-quarter 2020 FreshFacts on Retail Report found that consumers value convenience, nutrition and the ability to cook products during the COVID-19 pandemic.
Ocean Mist launched the Season & Steam line in 2015, which included Brussels sprouts products (whole, shredded, halved and baby sprouts). According to the United Fresh report, Brussels sprouts have shown year-over-year growth since 2017.