Developing fresh produce programs with kids in mind will help them develop healthy eating habits and become lifelong produce consumers, marketers say. ( The Packer staff )

Produce for Kids received the Best International Initiative for Marketing Fresh Produce to Children for the Power Your Lunchbox program.

Produce for Kids was created in 2002, and started the Power Your Lunchbox program in 2014. The campaign provides tools and resources for families to pack simple, healthy and delicious lunches, according to a news release. The award was conferred at the London Produce Show and Conference June 6.

“Several years ago, our team realized families were in need of resources during the often hectic back-to-school time of year and conceptualized Power Your Lunchbox,” John Shuman, Produce for Kids founder and president of Vidalia onion grower-shipper Shuman Farms, said in the release. “We are extremely proud of the growth of the program and all of our partners who recognize the power of a nutritious lunch while giving back.”

The program has provided 1.3 million meals to families in need, according to the release. The greater mission of Produce for Kids is to support the 42 million people who face hunger in the U.S.

Power Your Lunchbox celebrates its sixth year of giving back and encouraging families and classrooms to eat healthier lunches by launching a campaign August 5, according to the release. Components of the campaign include registered dietician-approved recipes, video and social media content, giveaways, podcast episodes and more, according to the release.

For more information about Produce for Kids Power Your Lunchbox program, visit or

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