In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.
Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
The 2020 domestic watermelon harvest was expected to be underway by the second week of April, according to the Winter Springs, Fla.-based National Watermelon Promotion Board.
Cantaloupes and honeydews may not rank as high on the popularity list as watermelons, but they are consumer favorites, and grower-shippers say there should be plenty of them available this spring and summer.
Whether retailers and consumers are looking for strawberries, blueberries, blackberries or raspberries, they’ll be able to find them this summer, and they should be pleased with the quality, grower-shippers say.
The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.
