The New York Apple Association has a new logo.
The logo, appearing in trade and consumer media beginning in October, also is the focal point of a new television commercial airing in October spotlighting New York apple growers, apples and ciders, according to a news release.
“We are excited to reveal our new logo, ‘Apples from New York’,” NYAA president Cynthia Haskins said in the release. “The decision to rebrand New York apples was a strategic one and we believe it resonates well with trade and consumer audiences.”
To support the rebranding effort, the NYAA is offering a variety of new assets and merchandising tools to share with retailers, according to the release. Those assets include a refreshed website, new social media content, and a Holiday Extravaganza Retail Display Contest, running from Nov. 1 through the holiday season. Prizes for the display contest include gift cards and a multi-day trip to one of two scenic locations in Apple Country, Niagara Falls and Lake Placid, according to the release.
“New York state is Apple Country!” Haskins said in the release. “We are happy to offer prizes that give retailers who participate in our contest an opportunity to experience it first-hand.”
One highlight of social media efforts for New York apples is a social media consumer sweepstakes campaign that invites consumers to share their homemade recipes using apple varieties grown in New York. For that contest, prizes include gift boxes of apples and a multi-day weekend getaway in Apple Country.
The NYAA on Oct. 25 is supporting the “Big Apple Crunch,” where the association partners with the FarmOn! Foundation and New York State Department of Agriculture and Markets to encourage students and adults across the state to bite into a New York apple at precisely 2 p.m.
“Last year, we had 2.3 million people participate, and this year we expect to have even greater participation,” Haskins said in the release. On Oct. 26, NYAA is also set to participate in a press event in New York City where the new logo will appear on a billboard, according to the release.
NYAA will be at the Produce Marketing Association (PMA) 2018 Fresh Summit in Orlando (Booth no. 2649)
