Bee Sweet Citrus sees pandemic citrus surge as summer begins

Bee Sweet Citrus is transitioning into its annual summer program as the pandemic continues to drive sales.

ADA7B329-1885-419C-B9D4DFF577C5B3DE.jpg
ADA7B329-1885-419C-B9D4DFF577C5B3DE.jpg
((Courtesy Bee Sweet Citrus))

Bee Sweet Citrus is transitioning into its annual summer program as the pandemic continues to drive sales.

“Over the past few months, our industry has seen a huge surge in demand for citrus varieties across the board,” Joe Berberian, Bee Sweet Citrus sales representative, said in a news release.

The company expects a steady demand throughout the summer months because consumers are continuing to invest in their health, according to the release.

Bee Sweet’s summer citrus line includes Star Ruby grapefruit, Sanguinelli blood oranges, lemons and Valencia oranges, and Chilean navels and mandarins.

“This combination of both domestic and offshore product also upholds the company’s ‘no gap’ promise — ensuring customers access to citrus, even as the state’s domestic season comes to an end,” according to the release.

“The versatility of our summer line can meet the needs of any niche market, while also providing consumers with the added nutrition they look for in produce commodities,” Monique Bienvenue, Bee Sweet Citrus director of communications, said in the release.

For more information about Bee Sweet Citrus, visit https://bit.ly/2B0J2O6

Related articles:
Texas citrus volume unchanged
Florida citrus making a comeback
Organic citrus gaining ground

The Packer logo (567x120)
Related Stories
To capitalize on retail berry market growth, the Chicago-based company is launching a modernized visual identity and transparent packaging designed to strengthen brand recognition and consumer trust at retail.
From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory.
The recent cyclospora outbreak in fresh lettuce didn’t just hurt produce sales; it crippled overall grocery foot traffic and retail spend across the store. Circana’s Jonna Parker unpacks the road to recovery.
Read Next
By leveraging social media transparency during a food safety crisis, the company transformed consumer anxiety into a record market share gain, demonstrating how CEA and strategic regional expansion can drive growth when traditional supply chains falter.
Get Daily News
GET MARKET ALERTS
Get News & Markets App