Committee shares promotion plans for Idaho-Eastern Oregon onions

The Idaho-Eastern Oregon Committee is promoting the region’s onions in various high-profile ways, says Candi Fitch, executive director.

Whole and sliced onions on yellow background
The Idaho-Eastern Oregon Onion Committee is planning a variety of promotions this fall.
(Photo: Atlas, Adobe Stock)

The Idaho-Eastern Oregon Onion Committee is promoting the region’s onions in various high-profile ways, says Candi Fitch, executive director.

“Along with the Idaho-Eastern Oregon Onion Committee’s 2024-25 advertising campaign, the committee will be exhibiting in September at the Americas Food and Beverage Show in Miami and the [International Fresh Produce Association’s] Global Produce and Floral Show in October in Atlanta.” Fitch said.

In addition, the committee will be hosting buyers to visit the Idaho and Eastern Oregon onion-growing region with its Annual VIP Onion Buyers Tour that will take place from Oct. 3-5, Fitch said.

Fitch said the Idaho-Eastern Oregon Onion Committee has been successful for several years in obtaining specialty crop block grants that the committee uses for export promotions. The committee has a yellow onion promotion in Mexico that it has offered for several years.

The Packer logo (567x120)
Related Stories
From patriotic packaging to star-spangled sweepstakes, fresh produce brands are rolling out limited-edition summer features to celebrate the nation’s milestone birthday.
The company says that as blueberries continue to lead the category, jumbo varieties offer an opportunity for retailers to differentiate.
The strategic move adds 13 facilities to the distributor’s footprint; CEO Michael Aucoin outlines exclusive insights on integration, grower access and supply consistency.
Read Next
Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.
Get Daily News
GET MARKET ALERTS
Get News & Markets App