Frieda’s Specialty Produce, Los Alamitos, Calif., suggests retailers should carry dragon fruit to give consumers an escape.
“Spending a summer largely stuck at home, shoppers are looking for little escapes — aka #microescapes — to flee the mundane aspects of everyday life,” according to a news release.
A May 2020 C+R Research Omnibus Survey found that 44% of consumers think consuming tropical fruits, like dragon fruit, makes it feel more like summer.
“With such high demand and strong supply, now is the perfect time to build inviting dragon fruit displays which showcase all three varieties in order to make your store the preferred shopping destination,” Alex Berkley, director of sales at Frieda’s Specialty Produce, said in the release.
Frieda’s red dragon fruit is imported from Nicaragua, and yellow dragon fruit is imported from the Amazon rainforest in Ecuador.
“(Point-of-sale) signage is an easy way to show the flesh and highlight the differences,” Berkley said in the release. “We suggest featuring yellow dragon fruit, which we call the gateway dragon fruit because it is so sweet.”
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