Peruvian asparagus group releases category plan

The Peruvian Asparagus Importers Association has completed its Fresh Asparagus Category Statistics and Trends document.

“We’ve streamlined our Category Statistics and Trends Plan this year to a six-page chart and bullet point summary focusing on trends, demographics and marketing tips,” association coordinator Priscilla Lleras-Bush said in a news release.

“PAIA and its committed members continue to enhance the Peruvian trade relationship with the U.S. and this category plan provides U.S. buyers with a great tool to help sell more Peruvian asparagus,” Jay Rodriguez, president of Crystal Valley Foods and co-chairman of PAIA, said in the release.

The category plan includes statistics relating to market imports, buying demographics, and key marketing tips for the industry, Lleras-Bush said in the release. “Our goal is to inform and promote the trade.”

Companies interested in obtaining a copy can reach Lleras-Bush at priscillaprestige@outlook.com or at 817-793-3133.