DiSilva Fruit says its summer import citrus season will run from June to October and feature citrus sourced from trusted grower partners throughout the Southern Hemisphere, including navels from South Africa and Chile; mandarins from Peru, Uruguay, South Africa and Chile; and lemons from Argentina, Chile and Mexico.
The company says that as shoppers continue looking for ways to stretch their grocery budgets without sacrificing quality or nutrition, citrus remains one of the best values in the produce department, offering versatility, freshness and everyday affordability.
DiSilva Fruit says its Bright Bounty label will play a major role in its seasonal program, offering both organic and conventional citrus packed in eye-catching, consumer-friendly packaging designed to stand out at retail.
The compnany will offer mandarins, navels and lemons in a variety of pack styles designed to support both merchandising flexibility and consumer convenience. Options will include 3- and 4-pound citrus bags, bulk display cartons and multiple lemon pack configurations including 1-, 2- and 5-pound consumer packs.
DiSilva Fruit says these pack options allow retailers to promote citrus across a variety of summer occasions, from healthy snacking and lunch preparation to grilling, entertaining and beverage occasions.
“Our focus this summer is simple — deliver great eating citrus at a price point consumers can feel good about,” says Alden Guptill, sales manager at DiSilva Fruit. “We’re seeing strong crops, excellent quality and promotable volume across several categories. Citrus continues to be one of the most affordable healthy snack options in the store, and retailers have a real opportunity this summer to showcase value while still delivering premium flavor.”
DiSilva Fruit says citrus continues to resonate with health-conscious shoppers looking for nutrient-dense foods that support active lifestyles. Citrus fruits are naturally rich in vitamin C, antioxidants, hydration and dietary fiber, making them a strong fit for seasonal wellness and healthy eating promotions.
The company says retailers can build aggressive summer citrus promotions throughout key seasonal windows, including Fourth of July, back to school and Labor Day. Secondary displays, cross-merchandising with beverages and grilling items and wellness-focused merchandising can help retailers maximize impulse purchases and increase category movement throughout the summer season.
“Consumers are becoming increasingly intentional with their grocery purchases,” Guptill says. “They want products that are healthy, versatile and affordable. Citrus checks every box. Whether it’s mandarins for kids’ snacks, lemons for summer cooking and drinks or navels for everyday freshness, citrus continues to overdeliver on value.”
