Mindfulness matters in social media — well, sometimes
One job hazard of keeping track of the produce industry’s notable posts, stories, videos and reels on social media is that…you’re on social media even longer.
And like those at most companies, you have other work to do.
But thank goodness it’s fun, informative and inspiring. And we’re doing the scrolling for you to save you time.
We love what we do, and we love what you’re doing on LinkedIn, Twitter, Facebook, TikTok and Instagram (that last one is this editor’s favorite platform).
So, keep it up.
You’re making mindless scrolling more productive with your “social work.”
First, it was the cool video of a machine peeling a pineapple so fast and precisely. Then, it was the name of the company: Dark Side Equipment. Ooooh.
The company sells automated fruit and vegetable peeling solutions for fresh-cut processing operations and restaurant kitchens.
Its website says the equipment is used at Baldor Specialty Foods, Carnival Cruise Lines and the Sysco company Freshpoint.
Then there’s the name of this particular machine: the Pineapplator. That sounds fun.
The post says ready-to-eat fruit is a growing category, and with labor more and more difficult to come by, this vertical peeling system could help.
Either way, it’s definitely worth watching the quick video.
Find them by searching “Dark Side Equipment” on LinkedIn.
We spot some great branding, a high-quality photo and an on-trend, pertinent topic in this post by Sarah’s Homegrown, Sarah Frey’s brand at Frey Farms.
The label on the bottom left of the photo hits us right away: Sustainably Farmed.
We hope that’s not a trend that goes away, but regardless, Frey Farms is pointing out what consumers and customers want to know about the sources of their food.
Food waste is an ongoing concern, so it’s nice to know that under-ripe produce is used for composting, and old buses transport the product across the farm.
Let the old become new again, we say. Vintage is where it’s at.
Find them at @sarahshomegrown.
This is utterly ridiculous, and that’s OK. Just look at it! These horses are wearing crazy vegetable suits! And it’s not even in the “usual” way, but see the carrots and peppers all sticking out, like a porcupine’s coat.
There’s not much more to this. But social media doesn’t always have to be educational.
Posts go viral sometimes for no reason other than the “whoa, look at that” factor.
Find them at @FantasticWorld.
TikTok
This video just makes you “peel good,” starting with its James Brown mix and all the color that this young woman creates for her 107,700 followers. According to her TikTok profile, she’s into vegan food, plant parenting and unapologetic style.
We see this is true.
In this latest reel, she makes a peanut slaw with carrots, purple cabbage and zucchini (I think. It could be cucumber. The reel is so fast, and she doesn’t include details in her post.)
She uses a peeler and then shows how useful a mandoline slicer is for preparing your fresh vegetables.
And add a little peanut butter, rice vinegar, garlic salt, minced ginger and liquid aminos for a great zingy, savory slaw.
Even though I watched the video a not-hyperbolic 35 times, I’m still not 100% sure about the ingredients. But it sure is fun to watch.
Find her at @MoodyMikaela.
This Aldi fan has featured Driscoll’s Rainbow Pack of blackberries, raspberries and blueberries.
First, we love that there’s a fan of the discount grocery retailer so fervent that she or he created an Instagram account just to share about cool finds at the store.
We know Trader Joe’s has several fan accounts, and probably Publix Supermarkets too. It wouldn’t be surprising if many retailers had fan pages. Loyalty like this to a particular grocery store or supermarket chain is a real thing, and quite the win for the retailer.
And let’s talk about this berry trifecta. What a win, when you want a little bit of it all. It’s a beautiful photo without much effort required, as fresh produce — especially berries — is so pretty naturally.
And that’s one of the top attributes of choosing to ‘gram something – it’s beautiful visually.
Find them at @adventuresinaldi.
