Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring, said Brianna Shales, marketing director for the Wenatchee, Wash.-based apple grower-shipper.
“Stemilt is a leader in Cosmic Crisp and will continue to work closely with retail partners to introduce it to consumers and ensure they have a great experience with this still-new variety,” Shales said.
Stemilt will also work with retailers on consistent organic promotions, she said, as the category accounts for 15% of all apples sales on average in the U.S. Organic Honeycrisp has ample room for retail promotion in early 2022, Shales said.
“Finally, we will continue to share our Lil Snappers kid-size programs as a great option to fit with parents’ need for convenience and quality to help provide kids snacks,” Shales said.
