Sunkist Growers hosts virtual grove tour, offers marketing tools, tips
Valencia, Calif.-based Sunkist Growers gave a virtual orange grove tour at its booth at the Nov. 9-13 virtual West Coast Produce Expo.
The citrus company also offered point-of-sale resources, nutrition information, recipes and a seven-page retail marketing opportunities catalog for 2021.
Display bins can lift sales up to 38%, according to the catalog.
Sampling is often a favorite way to engage shoppers, which is not always safe during the COVID-19 pandemic, so Sunkist included solutions such as click-and-collect/online delivery sampling.
Sunkist digital ad campaigns in 2020 caused 5.4-15.9 million shopper impressions, with 40%-100% higher click-through rates than average, according to the catalog.