Pro Football Hall of Fame’s Troy Aikman and sportscaster Erin Andrews are available in life-size cardboard cutouts for a limited time, as part of an avocado promotional campaign during football season.
Aikman and Andrews told journalists in a Nov. 10 live video press conference that they want to raise awareness with retailers and consumers that Avocados from Mexico make a great game-viewing snack during football season — or anytime.
Retailers can get free merchandising resources to promote this popular produce with the help of these celebrities through Nov. 13.
“I’m not the greatest cook in the world, but what I would put against anyone else’s is my guacamole,” said Aikman, who won Super Bowls in 1993, 1994 and 1996 as quarterback of the Dallas Cowboys.
Today, Aikman and Andrews call games as sportscasters. They field a lot of celebrity endorsement offers but found it easy to accept this one, they said.
“It just has to be something that I really believe in,” Aikman said. “I like avocados so much, and I try to eat as healthy as I can … It really fits my lifestyle,” Aikman said.
The campaign, Make The Big Game Your Bowl Game, is Avocados From Mexico’s first in-store celebrity shopper engagement program and is available for free to all grocery retailers.
The point-of-sale merchandising star Aikman and Andrews and feature a QR code contest for consumers to win $1 million and other prizes.
The campaign is intended to help retailers boost baskets and build excitement for guacamole ahead of the 55th Super Bowl scheduled for Feb. 7 in Tampa, Fla.
If the COVID-19 pandemic is still raging then, Super Bowl parties may look different than before, Aikman said.
“But whether it’s guacamole, avocados or anything else, we’ll still be serving. It may not be as big or as elaborate. I probably speak for most people in the country: Everyone still likes to gather, even if it’s just their families,” Aikman said. “I don’t see that it would change consumer habits too much.”
On game days when Aikman isn’t working, he likes to use red onion, black pepper, garlic and jalapeños for his own homemade guacamole recipe.
“It’s really spicy. Some people don’t like it because it’s too spicy, but I put in a lot of red onion and a lot of jalapeños and garlic,” he said. Aikman doesn’t like a bunch of lime juice squeezed on top.
Fellow sportscaster Andrews likes her guacamole a different way. “I’m a lime girl. I don’t like my nose running or need my tongue to be on fire,” Andrews said.
So, how does this football legend decide his avocado is ready to roll?
“If I can squeeze them, and they indent at all then they’re good to go for me and I jump in,” he said.
Andrews said her husband makes that call because it’s a disagreement or bet between them. “It’s like a ‘Seinfeld’ episode: ‘Then you do it. I’m not doing it! Who’s going to do it?’” Andrews said, laughing. “He is in charge of the purchasing and telling me when it’s time, and I get to cut it.”
Andrews added a cautionary tale for all avocado lovers: “Don’t leave the pit on the ground, because golden retrievers like to grab it,” she said.
To get the merchandising materials or learn more, visit the Avocados From Mexico Big Game information page.
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