“Our creative concept is a lot of fun and brings together a few of our favorite things — avocados, Molly Ringwald and of course, humor,” Kevin Hamilton, head of brand marketing, public relations and strategy at Avocados From Mexico, said in a news release. “We felt Molly was the perfect fit for the brand given her prestigious career and the fact that she genuinely loves Avocados From Mexico.”
The teaser, dubbed “Tiara,” features Ringwald prepping an avocado in a makeup chair before the pair have their Super Bowl ad moment, according to the release.
“When I first heard about this opportunity, not only was I excited because it’s my first Super Bowl ad, but I was thrilled to work with a brand that I am both familiar with and eat on a regular basis,” Ringwald said in the release. “Avocados From Mexico are worth it because they are healthy, delicious on everything and always in season. I hope people love this funny, entertaining ad as much as I've loved filming it.”
Avocados From Mexico has a consumer sweepstakes in connection with the Super Bowl, with $30,000 in prizes, including a designer tiara valued at $2,745 (or consumers can opt for the money).
In mid-January, Avocados from Mexico launched #AvoNetwork, a digital activation that uses blockchain technology that brings the promotion group’s Big Game campaign to life through Feb. 4, according to a news release.
Through the campaign, consumers can collect digital objects that have real-world value. The more consumers promote #AvoNetwork, chances to earn prizes increase.