Jalapeño joins Shenandoah Growers line of organic purées

Shenandoah Growers, Rockingham, Va., has a spicy addition to its That’s Tasty brand line of organic stir-in purées — jalapeño pepper.

4D003D90-0E56-4AAB-9A8F1C1528340EF6.png
4D003D90-0E56-4AAB-9A8F1C1528340EF6.png
(Courtesy Shenandoah Growers)

Shenandoah Growers, Rockingham, Va., has a spicy addition to its That’s Tasty brand line of organic stir-in purées — jalapeño pepper.

The purée eliminates chopping and de-seeding the peppers, and the risk of spreading the heat of the pepper from the hands to face or eyes, according to a news release. The purée lasts four weeks in a refrigerator after opening, longer than whole jalapeños, according to the company.

“Versatility is another advantage of the new purée,” according to the release. “With virtually limitless possibilities, it can be used to flavor fresh salsa and guacamole, mix with mayo or ranch for a spicy sandwich spread, or in a marinade or sauce for proteins and vegetables. It can also make a margarita spicy and irresistible.”

The purées began appearing in produce departments at stores Jan. 20, making it available for Super Bowl party dishes.

The organic jalapeño joins nine other options in the organic purée line, including ginger, basil and garlic, and other peppers are planned, according to the Shenandoah Growers website.

Related stories:

Shenandoah expands That’s Tasty line of organic pepper purees

Shenandoah Growers opens new organic indoor farms

Shenandoah Growers opens Georgia herb greenhouse

Upcoming Event

Jan. 28–30, 2027  •  Miami Beach, FL

East Coast Produce Expo 2027

Three days of BizMatch+ meetings, trade show and networking at an iconic new location. Plan your trip:

View the agenda ›

Sessions, speakers and the first look at the Fresh Trends Consumer Report.

Explore the venue ›

Fontainebleau Miami Beach. Discounted $409 room rate through Jan. 5.

The Packer logo (567x120)
Get Daily News
GET MARKET ALERTS
Get News & Markets App