Fresh Solutions Network says it will showcase its Side Delights Organic potatoes and onions at the Organic Produce Summit, July 11, in Monterey, Calif. Fresh Solutions Network partners Basin Gold Cooperative of Pasco, Wash., and the Masser Family of Companies of Sacramento, Pa., are set to represent the Network at the show, according to a news release.
“We have exhibited at OPS since it began in 2016, and we are proud to participate in this show featuring our organic potatoes and onions,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “Organic-focused consumers desire purity in the food they eat.
“We provide transparency of our quality potatoes from where they were grown and how they were treated, from the farm to the store,” Triou continued. “Side Delights Organic potatoes are 100% non-GMO, USDA- and state-certified organic. The shopper-friendly packaging includes the top three most popular potato varieties — red, yellow and russet — and is available as a 3-pound offering in combo mesh, straight poly and BioFlex sustainable bags. Organic onions are sold under the Side Delights Organic brand, including colossal, jumbo, and medium sizes of red, yellow and white onions.”
The organic potato segment commands a premium in the marketplace and continues to grow with 5% of the potato category dollar share. Organic volume sales represent a 3% share of the category, up 2.4% over the previous year, says Fresh Solutions Network pointing to data from Circana for the 52 weeks ending July 2, 2023.
Taste and perceived quality are among the top five reasons consumers buy organic produce, the release said.
Post-pandemic, 72% of consumers are willing to pay more for organic, 78% are willing to pay more for locally grown produce, and 60% are willing to pay more for recyclable packaging, the release said, citing International Fresh Produce Association Global Insights from December 2022.
“As long as consumers want a high-quality organic option for potatoes, we will continue to grow it,” added Triou. “Our Side Delights brand extends easily into the organic space as it represents a quality potato, premium packaging at a competitive price.”
Side Delights offers a variety of choices for the organic and sustainable consumer, including Petite Organic Potatoes, Organic Potatoes, and Organic Onions, the release said.
For more information on Side Delights products and its network of farms, visit FreshSolutionsNet.com, SideDelights.com and GrownWhereItMatters.com.
Fresh Solutions Network will exhibit at booth No. 811 at Organic Produce Summit 2024.
