Wada Farms Marketing Group, Idaho Falls, Idaho, is bolstering its organic potato offerings through an exclusive partnership with Genesis Organics.
With the arrangement, Wada Farms will have organic potatoes through the year for retailers and foodservice operators, according to a news release.
“This new partnership will further enhance our ability to be a one-stop shop pertaining to all things organic and conventional in the potato world,” Kevin Stanger, president of Wada Farms Marketing, said in a news release. “We’re taking the pressure off buyers having to source from multiple locations throughout the year.”
Genesis Organics, Glenns Ferry, Idaho, promotes its seed program, ensuring consistent quality.
“We are confident that our partnership with Wada Farms will result in delivery of the best varieties, in the best condition, to meet the demand of the discriminating heath conscious retailers and consumers in our ever-changing environment today,” Genesis Organics co-owner Don McFarland said in the release. “We are continually searching for varieties that meet that need.”
