DiSilva Fruit, together with its Bright Bounty brand, says it is gearing up for another California citrus season, with both its organic and conventional programs set to begin in early November.
This season, Bright Bounty will highlight a range of specialty citrus varieties — including stem and leaf satsumas, cara cara navels, blood oranges, meyer lemons and melo gold grapefruit — alongside its core orange, mandarin and lemon programs.
Early reports from California growers and favorable growing conditions throughout the summer suggest a good crop, the company says. With harvests set to late October, DiSilva Fruit says it is optimistic about supply outlooks across all the citrus categories.
“We’re really looking forward to another strong California citrus season,” says Alden Guptill, sales manager at DiSilva Fruit. “Every year we see continued enthusiasm for specialty citrus, and we’re proud to bring that excitement to our customers through the Bright Bounty label. Whether organic or conventional, the focus remains on consistent quality and a great eating experience.”
Nelly Czajkowski, sales and organic category manager at DiSilva Fruit, adds, “Consumers continue to seek out fresh, vibrant citrus options, especially items that offer something unique — like the flavor profile of a cara cara or the color of a blood orange. Our Bright Bounty program is built around that sense of discovery and freshness. We’re also excited to support our retail partners with new display bins and point-of-sale materials that help tell the story at shelf.”
