Sunkist Growers, Valencia, Calif., is celebrating the return of summer citrus and California Valencia oranges with a campaign focusing on “the all-American summer.”
Citrus has seen sales boosts as consumer seek produce with high vitamin C content and immunity attributes, according to a news release.
“The research also divulged that consumers greatly prefer purchasing domestically grown products when they are available, so we have developed a ready-to-go marketing campaign to continue to support the citrus category and to keep the U.S.-grown promotions going strong,” Julie DeWolf, director of marketing operations, said in the release.
Valencias will be available through October, with peak volumes in July. Valencia is the only domestic orange variety available in the summer in the U.S., according to the release.
“Through our social media promotions and digital events, we’re bringing nutrition and wellness information to shoppers everywhere,” Christina Ward, director of global brand marketing, said in the release. “From our virtual ‘Facts from the Grove’ series, where our California and Arizona citrus growers answer frequently asked questions, to our easy at-home recipes, we’re squeezing the most out of summer citrus season.”
The California Star Ruby grapefruit is available through July, and Marsh Ruby grapefruit is available through October.
Lemon and grapefruit production are up, according to the release.
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