West Pak Avocado, Murrieta, Calif., has released a new video in its Avo Effect campaign.
The new video, Golden State of Avocados, is the fourth in the Avo Effect series, and focuses on avocados and how they are iconic to the Golden State.
The video showcases the effect the fruit has had on California, from the growers to retail and foodservice marketing efforts by West Pak and the California Avocado Commission, according to a news release.
“Our roots are here in California, and we built our foundation with grower partnerships,” Doug Meyer, senior vice president of sales and marketing at West Pak, said in the release. “We are also a grower here in California, and we feel that same connection to the land and pride of producing avocados that our valued growers do.”
West Pak ships avocados under the California Gold brand, and the company’s marketing efforts complement the avocado commission’s targeted consumer marketing initiatives and merchandising work, according to the release.
“If you look at the last 20 years and you look at consumption, it’s gone from 2.2 to just under 8 pounds (per person per year),” Jan DeLyser, vice president of marketing at the commission, said in the release. “And to think that the volume that is coming into the market has gone from a half a million to almost three billion — it really speaks to the marketing that’s gone on to support the demand and consumption for avocados.”
Related stories:
West Pak donates avocados to food banks
West Pak’s Avo Effect campaign: how avocados influence lives
