Amazables 6-minute offering adds to loaded potato trend

Side Delights says its loaded potato offering fits consumer interest in flavorful, convenient mealtime options.

A photorealistic rendering of packaging showing two products, one being a potato in a plastic sleeve from Amazables that boasts the potato can be cooked “oven-crisp style” in the microwave in six minutes, and the other being loaded potato dressing from Litehouse.
Amazables from Side Delights add to the growing trend of loaded potatoes, says Fresh Solutions Network.
(Image courtesy of Fresh Solutions Network)

Loaded potatoes are trending, according to Fresh Solutions Network. Pointing to articles like “The 30-Minute Loaded Potatoes You’re Going to Want Every Week” in Woman’s Day and recipes in The Pioneer Woman and TikTok, the company shared its six-minute Amazables solution from Side Delights.

“Loaded potatoes are in the spotlight for their bold flavor, satiety and mealtime flexibility,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in a news release. “With Amazables, you can satisfy your loaded baked potato craving without waiting to heat the oven or the typical 30- to 45-minute bake time.”

Side Delights Amazables are a gluten-free, shelf-stable loaded potato side-dish solution that cooks in six minutes in the microwave. They contain a U.S. No. 1 grade russet potato and a loaded baked potato sauce packet by Litehouse. They come come wrapped in Krisp Film, a No. 1 recyclable film technology pouch that is used as the cooking vessel in the microwave.

Triou said the product comes with traditional loaded baked potato toppings like creamy sour cream, cheddar cheese, chives and bacon. Single-serving sizes of Amazables are ideal for portion control and waste minimization, she added.

The company said Amazables are an affordable lunch or dinner, main dish or side dish solution that are sustainably grown and packed in the U.S.

The Packer logo (567x120)
Related Stories
Specialty produce drives late-summer sales while transitioning retail displays seamlessly into autumn.
Following a strong early harvest, the brand is leveraging new-crop momentum and targeted PR to push medjool dates beyond seasonal holiday peaks into everyday snacking routines.
A new report from Intouch Insight shows that the produce department acts as a direct indicator of overall store health, with 71% of consumers agreeing that a grocer’s produce reputation dictates where they shop.
Read Next
Fresh produce industry veteran and IFPA executive Joe Watson, widely remembered as a steadying, compassionate leader and longtime industry advocate, has died at age 62 following a battle with cancer.
Get Daily News
GET MARKET ALERTS
Get News & Markets App