DiSilva Fruit says its new brand, Bright Bounty, will officially debut at the New England Produce Council’s Produce, Floral & Foodservice Expo on Aug. 18-19, where attendees will get a first look at its colorful packaging, taste select items and learn more about its mission.
“Bright Bounty isn’t just a brand — it’s a reflection of our commitment to delivering exceptional produce with integrity,” says Alden Guptill, sales manager at DiSilva Fruit. “Consumers today want freshness they can see, taste, and trust. Bright Bounty delivers all that in every box, bag and bite.”
Bright Bounty will feature both organic and conventional offerings, the company says, adding that it will feature a curated selection of produce sourced globally, including apples, citrus and “seasonal specialties.”
DiSilva Fruit announced the brand on Aug. 1.
