The National Watermelon Promotion Board is working with food media and editors with a simple message to consumers: watermelon is convenient and portable.
The board’s mission is to create new occasions for watermelon consumption, with recipes for breakfast, lunch, snacks and beverages. Board staff members and chef Dave Woolley recently met with recipe creators and editors representing 11 Time Inc. brands, including Southern Living, Cooking Light and Real Simple.
During the visit to the Birmingham, Ala., food studio’s test kitchen, the watermelon board featured a “butchery demo,” according to a news release, resulting in wedges, sticks and diced watermelon, as well as juice and edible rind.
“Snacking and on-the-go eating occasions are on the rise with consumers’ busy lifestyles,” Stephanie Barlow, watermelon board senior director of communications, said in the release. “We showed food editors how one watermelon offers various cuts and can create multiple simple and portable recipes.
“We can’t wait to see how the demonstration and menu samples inspire future editorial content recipes.”
