Naturipe touts Mighty Blues program

Salinas, Calif.-based Naturipe Farms will have its 9.8-ounce Mighty Blues jumbo blueberry pack available from all of its production regions this season, said Kasey Kelley, director of business development.

Photo-courtesy-Naturipe.jpg
Photo-courtesy-Naturipe.jpg
(Photo courtesy Naturipe Farms)

Salinas, Calif.-based Naturipe Farms will have its 9.8-ounce Mighty Blues jumbo blueberry pack available from all of its production regions this season, said Kasey Kelley, director of business development.

“There has been considerable interest with this pack, and it’s generating a lot of excitement amongst our customers,” he said.

The company is experiencing strong demand and repeat sales for Mighty Blues, he said.

“These jumbo berries are visually appealing and will undoubtedly catch customers’ attention when they’re standing in the produce section,” Kelley said.

The Packer logo (567x120)
Related Stories
The retail collaboration leverages the immense popularity of the family-favorite brand to boost healthy fruit consumption among kids and offer store owners a distinctive merchandising tool.
A new collaboration between Hortifrut, Naturipe Farms and Mountain Blue Orchards combines proprietary genetics to transform the global berry supply chain.
Available in mid-August, the launch brings premium conventional blueberries to market while strengthening year-round availability for the jumbo category.
Read Next
Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts.
Get Daily News
GET MARKET ALERTS
Get News & Markets App