Ocean Mist Farms is introducing a purple artichoke, a colorful seasonal variety selected for its flavor and appearance.
The new variety has “a vibrant purple exterior that when cooked transforms to a familiar deep green; the look and flavor of a Mediterranean old-world variety; tender, meaty leaves; and a rich earthy artichoke flavor,” according to a news release.
“Not only are they striking in appearance, but we’ve found these artichokes to have a superior texture when steamed and are as flavorful and meaty as the original Castroville Green Globe artichoke,” Diana McClean, senior director of marketing, said in the release.
The artichokes are available in 12-, 18- and 24-count sizes — the majority in the 18- and 24-count size. They will be labeled with a unique tag and company-specific Universal Product Code.
Ocean Mist Farms launched a social media promotion that will highlight the purple artichoke variety as a complement to its green artichokes.
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