The National Watermelon Promotion Board, Winter Springs, Fla., is asking consumers to put their unique spin on the association’s recipes and carvings.
The board’s annual contest usually asks for new watermelon recipes and carvings.
“Not only will this contest be more approachable to consumers who may have been intimidated to create a recipe, but they will have all summer long to experiment with the recipes and carvings from the Watermelon.org website and show us how they add their own unique flair,” Stephanie Barlow, senior director of communications, said in a news release. “Additionally, this time period, more than any other, is all about finding new stay-at-home activities for consumers and continuing to source the best products in health, value and versatility.”
Consumers are invited to choose a recipe from the newly launched website, swap up to five ingredients, change the way the dish is served or add ingredients. They can post pictures of their carvings and dishes on their Instagram profile using #WatermelonRecipeContest or at watermelon.org, according to the release.
Prizes will be awarded for food, beverage and carving categories; all winners receive a prize package. Also, first-place winners receive $250, second place earns $100 and third-place winners receive $50.
The contest last through Aug. 21.
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