Meet Taylor Farms’ new snackable celery
As shoppers continue to seek out produce products that are easy, snackable and eliminate tedious preparation, fresh produce innovators are looking to turn fruit and vegetable favorites into bite-sized snacks.
Salinas, Calif.-based producer Taylor Farms is launching a Celery Bites snacking product. Following examples in other categories across the store, such as beverages, salty snacks and cereal, Taylor Farms is introducing celery cut into 1.5-inch long pieces to be ideal for snacking, juicing and use in smoothies, according to a news release.
“Valued-added celery is growing 10% [according to IRI],” Brian Riordan, vegetable director at Taylor Farms, said in the release. “We’re excited to add this offering for our customers, and we have learned that consumers love bite-sized pieces so they can avoid double dipping and easily portion their juices.”
Related news: How produce retailers, suppliers can join the 'Girl Dinner' TikTok trend
New Taylor Farms Celery Bites will be available nationally in 8-ounce and 20-ounce packages, according to the release.
“Taylor Farms Celery Bites are perfect for snacks and vegetable platters throughout the fall and holiday gatherings,” Riordan said.
