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The fully automated greenhouse facility is attached to the Cox Farms Discovery Center, where the company is focused on driving innovation and accessibility.

Local connections and relationships are helping new and old growers alike expand operations.

Return guest and fourth-generation farmer Chris Pawelski shares the journey he and his family took to create a farm trust and plan for the future.

Amanda Oren, vice president of industry strategy for grocery, North America, of RELEX, shares how independent and ethnic grocers could be disproportionately impacted by new tariffs and what strategies they’re adapting.

Enthusiasm on the show floor was high as exhibitors discussed everything from what’s in season to new product innovation to flavor-packed fruits and vegetables, and most importantly why they return to this dynamic event in the desert year after year.

Good weather has brought good volume, which means ample opportunity for strong sales this season, a Honeybear Brands excecutive said.

With a 51-year tenure in the produce industry — nearly 17 years with the Idaho Potato Commission — and almost two decades as The Packer’s weekly retail columnist, Armand Lobato reflects on his years of potato promotion and the power of a well-told story.

Fresh Trends 2025 data shows that only one in four consumers knows how to spot a ripe plum, but it actually just comes down to taste.

The discount grocer said it is cutting prices on 25% of its selection to help shoppers celebrate summer without sticker shock.