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At the IFPA Global Produce and Floral Show, digital reputation expert Peter Wilson explored how AI-generated content could jeopardize consumer trust and what the fresh produce industry needs to do to safeguard businesses.

James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs.

At the International Fresh Produce Association’s Global Produce and Floral Show, CEO Cathy Burns delivers a resilient vision for navigating market volatility, advancing traceability and driving fresh produce consumption worldwide.

Panelists at the IFPA Global Produce and Floral Show weigh strawberry clamshell safety and field-packed exemptions against the urgent push for packaging innovation.

Industry leaders at the International Fresh Produce Association’s Global Fresh Produce & Floral Show in Orlando revealed how economic shifts, generational dynamics and evolving consumer trust are shaping the future of produce and floral purchasing.

The fifth-generation family-owned fruit company has grown and packed Envy apples since 2023 and will now sell them directly to retailers.

Chief Commercial Officer Frank Burkhardt calls for a shift toward shared investment across the value chain as rising production and sustainability costs squeeze grower margins.

MorganMyers’ Food and Flavor Trends Report Reveals the Top 10 flavors expected to break out next year.

Vague state language and conflicting federal H-2A regulations leave farm owners and labor contractors exposed to joint liability and legal risk before official guidance arrives.