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Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.

Seald Sweet made a point at its United Fresh Live! booth to emphasize the international aspect of its business, introducing visitors to its growers around the world as part of its video education offerings.

Bancroft, Wis.-based RPE discussed at its United Fresh Live! booth products including the American Blend, which features red, white and blue bite-size potatoes in a 24-ounce bag with an American flag graphic.

The Food Marketing Institute’s 2020 Power of Produce Report found that 54% of shoppers said they would like to see a greater assortment of locally grown produce at their primary store.

Side Delights is promoting immunity-boosting properties of potatoes.

To anyone outside the produce world, marketing fruits and vegetables in retail may seem like a quiet, even easy line of work.

There’s something about an abundantly stocked produce department.

Federal and state government programs keep encouraging the local agricultural economy, especially since COVID-19 pandemic shut-downs disrupted the market.

The U.S. Apple Association is adding one-on-one virtual meetings leading up to Outlook 2020, its virtual show in August.

Texas A&M researchers have created a coating that battles cross-contamination of produce. Researchers say that the coating can be applied to surfaces like conveyor belts and collection buckets.