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The produce world was saddened last week to learn of the passing of Frieda Rapaport Caplan, founder of Frieda’s Inc., Los Alamitos, Calif.

A Jazz apple promotion starting the week of Jan. 20 seeks to Energize consumers throughout North America.

Ippolito International, Salinas, Calif., has added Lara Grossman and Roberto Ornelas to its sales and marketing staff.

Oakes Farms Food & Distribution Services LLC has been Endorsed. Crown City Trading LLC, United Against Poverty, UP Orlando, and V&R Products Inc. are new companies to the Market. JP Produce Inc. and others have updates.

The Hass Avocado Board, Mission Viejo, Calif., has developed a tool designed to help identify potential opportunities to boost sales.

MightyVine, a Chicago-area grower of greenhouse tomatoes, has filed a lawsuit to stop Mastronardi Produce from calling its Sprinkles tomatoes “Tiny Mighty Tomatoes,” claiming trademark infringement.

Meijer plans to expand its partnership with Flashfood to all 246 of its stores by the end of the year following a pilot program that cut in-store food waste by 10%.

The Produce for Better Health Foundation has new awards to honor industry leaders, dieticians, influencers and promoters of the group’s new Have a Plant consumptions campaign.

Epic Fresh Produce LLC has satisfied its PACA reparation order. Farmer Sarges Sweet Corn Fruits & Vegetables is a new company to the Market. Always Fresh Farms, LLC, Hood River Cherry Company and others have updates.

MountainKing Potato, Houston, is implementing an aggressive retail program to promote smaller potatoes.